STRATEGIC MARKETING AND LEADERSHIP FOR GROWTH
Amy McAllister founded AMC2 Marketing in 2015 after 20 years working at agencies such as Digitas, Ogilvy and Organic. Since forming an independent consulting practice, Amy has worked with Fortune 500 brands and small startups in the travel, financial services and pharmaceutical industries. Engagements typically range from short strategy projects, to two year consulting retainers, to interim leadership roles embedded within client organizations.
What is your brand purpose or promise? Why does it matter, and beyond saying it, how will your brand live up to that promise?
What is the best allocation of budget across marketing objectives and opportunities? Is there a test and learn approach to optimize spend?
Are you acquiring and retaining the right customers? Are you making the most of interactions across social, email, and event channels?
Do you have agency partners and tools that meet your business needs? If there are gaps, what is the roadmap to closing them?
