Amy McAllister is a seasoned marketing leader with deep expertise in digital marketing and customer relationship management (CRM). Prior to founding AMC2, she led large agency of record relationships for Digitas, Ogilvy and Organic. She also worked in-house at JP Morgan Chase as a senior leader in their Digital Marketing Group.

For more than 10 years Amy’s primary client was American Express. During that time, she designed and implemented countless multi-channel campaigns involving direct mail, email, Website, point-of-sale, and events. She led agency teams through the launch of the Blue Card, the Centurion Card (the “Black” Card), and the Membership Rewards program. Amy also led global agency relationships for pharmaceutical clients including Pfizer and Sanofi-Aventis, and for consumer packaged goods giant, Pepsico. Her early work with large-scale marketing brands and budgets provided a solid foundation on which to build her independent AMC2 practice.

The AMC2 engagement model with clients is adaptable to the needs of each assignment, and can include on-site support and leadership of client teams. As needed, a network of partners is activated for research, creative execution, Website build, measurement or public relations capabilities.

Amy has a B.A. from Barnard College, Columbia University, and lives on the Upper West Side of Manhattan with her husband, two children and a dog.